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Among the top Bordeaux chateaux, Mouton Rothschild has a unique tradition. Every year, it releases a newly commissioned artwork as its label for the vintage. Part of this traces to the love of art by the owners of this prestigious property, part of it is attributed to the idea of starting afresh each year with a blank slate (see bottle image without the artwork and the newly released label for the 2018 vintage).
The owners of Château Mouton Rothschild, Philippe Sereys de Rothschild, Camille Sereys de Rothschild and Julien de Beaumarchais de Rothschild, gave the commission to the renowned Chinese artist Xu Bing. He pioneered his own style of calligraphy be presenting symbols and images in the traditional Chinese characters, also called "square word" by Chinese.
